Buffalo Rumblings on Keon Coleman

ArticleBuffalo Bills are finding the right way to use Keon Coleman, and they must stic...
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Brady is deploying Coleman more in the slot and in-line (essentially attached to the line of scrimmage) than ever before. Through four games, Coleman has run 16.5% of his routes from the slot and 6.8% of his routes in-line. Combined that's 23.3%
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Coleman's slot and in-line usage up to 23.3% through four games; Brady optimizing his alignment.

Joe Brady is deploying Coleman more in the slot and in-line (attached to the line of scrimmage) than ever before; through four games, Coleman has run 16.5% of his routes from the slot and 6.8% in-line (combined 23.3%), compared to 10.8% as a rookie and 18.7% in 2024 regular season. Brady has also increased tight-split looks before the snap, giving Coleman slot-esque positioning; outside routes from reduced splits are up to 50.9% through four games versus 35% in both 2023 and 2024. This strategic alignment shift provides Coleman more room to operate as a large-body, athletic intermediate and downfield weapon.

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