STACKED’s take
Positive signalRole
Distant second to Lamb (13% vs 41% target share); limited upside
Pickens is significantly behind Lamb in the Cowboys' target hierarchy with only 13% target share, 9% first-read target rate, and 12% targets per route run compared to Lamb's 41%, 31%, and 41% respectively. The source notes that Pickens will have to command attention against a weak supporting cast of Jaylen Tolbert and Brandon Cooks, but this actually benefits Lamb rather than Pickens, suggesting limited upside for the second receiver.
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