FantasyPros Articles on Ladd McConkey
From the article
McConkey was the WR13 as a rookie and took a step back last season with the addition of Keenan Allen. His efficiency skyrocketed when used in motion, including a 93% increase in yards per route run and a 75% increase in fantasy points per route, which fits perfectly with McDaniel's motion-heavy offense.
STACKED’s take
McConkey's proven WR1 rookie season pairs with McDaniel's motion scheme for ceiling upside.
Ladd McConkey has already produced at a WR1 level as a rookie (WR13) and Mike McDaniel's offense could unlock another ceiling entirely. His efficiency skyrocketed when used in motion, including a 93% increase in yards per route run and a 75% increase in fantasy points per route, which fits perfectly with McDaniel's motion-heavy scheme. With McDaniel's WR1 averaging 16.6 fantasy points per game over the last three seasons, McConkey has legitimate overall WR1 upside at his current cost. He finished as WR16 in PPG as a rookie on just 112 targets; with Keenan Allen gone and no real threats added to the roster, that target number could go much higher in a consolidated passing attack. McConkey has the 4.39 40-yard dash speed that McDaniel adores and the ability to move around the formation to scheme touches.
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