Yahoo Sports NFL on James Cook

ArticleHow does James Cook follow his rushing title season?
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Head coach Joe Brady called him the league's best running back, and has said that he expects Buffalo's top rusher to take another step forward this season. Whether that step includes more usage in the passing game is yet to be seen, but we can assume that is where the step will be taken this year.
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Brady expects Cook to take another step forward despite projected touch reduction.

Head coach Joe Brady called Cook the league's best running back and expects him to take another step forward in 2026; the source projects lower total touches than 2025 (385 touches) but maintains efficiency, with potential increased passing game usage as the avenue for improvement.

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