NBC Sports Rotoworld on Ladd McConkey

ArticleFantasy Football ADP Movers: Malik Davis and Chris Bell emerge as sleepers
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Allen torpedoed Ladd McConkey's fantasy stock last year, but he didn't do it by taking McConkey off the field.
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STACKED’s take

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McConkey's Allen experience shows limited target-share impact; efficiency decline was key.

McConkey's experience with Keenan Allen in Los Angeles provides context for Josh Downs's situation with Allen joining the Colts. Allen torpedoed McConkey's fantasy stock last year, but not by taking him off the field; McConkey's route rate marginally increased to 90 percent and his aDOT barely moved. McConkey earned targets at a lower per-route rate and was much less efficient, though the Chargers' season-long offensive spiral was likely the larger culprit.

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