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ArticleRams Super Bowl chances hinge on 3rd down success
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And the 2025 offense, while carried by MVP Matthew Stafford tried to limit its third down frequency by winning on first and second downs.
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Stafford's 2025 Rams offense prioritized first/second-down success; third-down conversion rate critical to 2026 Super Bo

The 2025 Rams offense, carried by MVP Matthew Stafford, attempted to limit third-down frequency by winning on first and second downs. Over the last five seasons, the Rams' third-down conversion rate has ranged from 36.1% (2024) to 44.6% (2021), with 2025 at 37.1%. The source notes that when the Rams convert 40% or more on third down, they are a .700 winning team (30-13 record over five years); when they convert 39% or less, they are sub-.500 (19-24). In 2025, the Rams were 7-3 when converting 40%+ on third down and 5-2 when converting 39% or less. For the 2026 season, the Rams must achieve consistent third-down success to compete for a Super Bowl, as all five recent Super Bowl representatives finished in the top half of the league in third-down conversion percentage.

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