RotoWire NFL Articles on James Cook

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James Cook punching in a rare 1-yard TD (after ripping off a 22-yard gain the snap before)... RB James Cook played 77% of snaps and took all 24 RB opportunities, putting up 139 yards and a late TD... Cook should still be a mid-range RB1, or at worst a low-end RB1
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Cook's 77% snap share and 24 touches support mid-range RB1 status despite pass-first Bills offense.

Cook played 77% of snaps and took all 24 RB opportunities, posting 139 yards and a late 1-yard TD (after a 22-yard gain the snap before). His touch/target rate is 42.2% this season (41 of 97 snaps), down from 54.6% last year, but his snap share has risen to 74% through two weeks (from 56% in 2025). Despite the Bills' shift to a more pass-first offense (44.1% run rate on first down, down from 63.6% last year), Cook should remain a mid-range RB1 or low-end RB1 with potential for 20 touches per week.

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