The Falcoholic on Zachariah Branch

ArticleIt’s time for the Falcons to unleash Zachariah Branch
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Branch did not see a single target last week against the Pittsburgh Steelers while he was working fourth in the Falcons' wide receiver pecking order. He should see an increased workload this weekend as the Falcons look to add balance to their attack after leaning heavily on Bijan Robinson and the run game.
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Branch must get increased involvement in Week 2 after zero targets in debut.

Rookie WR received zero targets in Week 1 against Pittsburgh while working fourth in the Falcons' WR pecking order, but the source argues he must see increased workload in Week 2 against Carolina. The source emphasizes that offensive coordinator Tommy Rees needs to be more intentional about Branch's usage to take advantage of his unique skill set—game-breaking speed and explosiveness tailor-made for the short passing game under QB Cooper Rush's arm-strength limitations. Branch's average depth of target in college was 5.2 yards, fitting Rush's restricted downfield ability.

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