Daily Norseman on Justin Jefferson

ArticleWeek 8 Preview: Begin the Gauntlet
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Asked to explain Justin Jefferson's low production, Kevin O'Connell notes several reasons but starts with: "I think in the past we're throwing the ball a thousand times." Indeed, the Vikings rank: No. 4 in designed run % (43.3) No. 31 in dropbacks (198)
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Jefferson's low production tied to Vikings' shift to run-heavy offense and fewer dropbacks.

Jefferson's low production this season is attributed by Kevin O'Connell to a deliberate shift in offensive philosophy; the Vikings have moved away from high-volume passing ("in the past we're throwing the ball a thousand times") to a more run-oriented, time-of-possession attack. The Vikings rank No. 4 in designed run % (43.3%) and No. 31 in dropbacks (198), directly constraining Jefferson's target volume and opportunity.

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