From the episode
Justin Jefferson and TJ Hawkinson have both been earning about the same amount of targets... that much Hawkinson, um, compared to what Justin Jefferson is getting, um, that's not a great thing at all for the Vikings offense, obviously.
STACKED’s take
Positive signalUsage
Jefferson's target share matches Hockenson's, signaling poor offensive distribution.
Justin Jefferson is earning roughly the same target volume as T.J. Hockenson, which is a negative indicator for the Vikings offense; this target distribution reflects Kyler Murray's late reads and tendency to rely on dump-downs to the tight end rather than distributing to elite receivers like Jefferson.
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