Yahoo Fantasy Football on Jameson Williams

ArticleFantasy Football: The 15 best wide receivers aged 25 and under heading into the...
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Jameson Williams was almost completely invisible for large stretches of the first nine weeks of the season, as he was targeted on just 15.6% of his routes and averaged 44.4 yards per game with a mere 21 receptions. Then, from Week 10 on, Williams was targeted on 18.9% of his routes and caught 44 passes while averaging 84.7 yards per game.
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Williams' target share jumped from 15.6% to 18.9% after Week 10; production doubled.

Jameson Williams was almost completely invisible for the first nine weeks of 2025, targeted on just 15.6% of his routes and averaging 44.4 yards per game with 21 receptions. From Week 10 onward, Williams was targeted on 18.9% of his routes and caught 44 passes while averaging 84.7 yards per game. Matt Harmon notes the answer to whether this was due to Dan Campbell taking over play-calling in Week 10 or Sam LaPorta's injury doesn't really matter—what's consequential is the dramatic usage and production shift.

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