From the episode
Ladd McConkie's early down target share last year was basically identical to his rookie season. But his target share on third downs was 18.4%. And that was down 7% from his rookie year. And that was all Keenan Allen stuff.
STACKED’s take
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McConkey's third-down target share fell 7% to Keenan Allen; heavy personnel limits routes but aids efficiency.
McConkey's early-down target share was identical to his rookie season, but his third-down target share dropped to 18.4%, down 7% from his rookie year, due to Keenan Allen's 35% third-down target share. The Chargers run heavy personnel (29th in three-wide receiver sets) and brought in a fullback, which creates a pro-con dynamic: easier targets and higher yards-per-route in play-action, but fewer routes if Trey Harris gets run-blocking snaps.
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