From the episode

A Mecca Buka is the big one...You don't average, you know, 20 points per game as the top wide receiver for, for a six week stretch there. Unless you...have a ceiling...Godwin, Chris Godwin and Buka shared the field for 135 routes without Mike Evans last year...Buka led the team with a 31% target share...going back to a healthy Baker Mayfield and a Mecca Buka.

STACKED’s take

Positive signalBreakout

Brown's 31% target share and six-week 20 PPG peak show ceiling intact; expect bounce-back with healthy Mayfield.

A.J. Brown (referred to as 'Mecca Buka' in transcript, likely a nickname or transcription error for A.J. Brown) is the focal point of Zachariason's draft strategy. Brown averaged 20 PPG as the top WR for a six-week stretch, demonstrating a ceiling that doesn't disappear despite last year's poor production. With Chris Godwin and Brown sharing the field for 135 routes without Mike Evans last year, Brown led the team with a 31% target share. Evans has since moved to San Francisco. With a healthy Baker Mayfield returning, Zachariason expects Brown to capitalize on his opportunity and ceiling.

A.J. Brown headshotA.J. BrownWR · NEPlayer page — value, ADP, projections, and every insight