From the video

if I am throwing the football to Jameson Williams and I freaking launch one. All right. And it travels 50 yards from the line of scrimmage to downfield, but I threw it too far cuz I have a cannon. So, Jameson did not catch it. That would be 50 unrealized air yards chocked up to Jameson Williams.
Mentioned at 5:00 – 5:20Captured by STACKED 4 hr after posting
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Jameson Williams example for unrealized air yards metric
Jameson Williams is used as an example in the unrealized air yards metric explanation; if a quarterback with a strong arm throws a 50-yard pass that is incomplete because it was thrown too far, that would count as 50 unrealized air yards for Williams, illustrating how the stat captures downfield opportunity even when passes fall incomplete.
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