From the episode

If you want to get a deal done for Parker Washington and Jalen Coker, you've got to just shoot higher.

STACKED’s take

NeutralValue

Kelley says you must bid higher than ADP to land Jalen Coker in drafts.

Matt Kelley notes that to acquire Jalen Coker in draft negotiations, you need to 'shoot higher'—implying his ADP or asking price is lower than his perceived value, requiring an above-market offer to secure him.

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