From the video

Video: Why I'm Drafting Colston Loveland Everywhere #shorts
Loveland is the player where he's getting significant volume. He's used as a mismatch, used in the red zone, just used all across the field to where plays are designed to go to him.

STACKED’s take

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Loveland is getting significant volume with plays designed specifically for him, used as a mismatch and in the red zone across the field.

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