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10 Years Of Data Reveals The Right Way To Draft Tight Ends

STACKED extracted the fantasy-relevant player signal from this video and kept the full transcript here for context.

12 min
Duration
Estimated from transcript
Jun 30, 2026
Published
Tue, June 30, 2026
32
Player insights
26
Players mentioned
Topics
George KittleJake FergusonKyle PittsRob GronkowskiTravis KelceTrey McBrideBrock BowersCole KmetColston LovelandDalton KincaidDalton SchultzDawson KnoxGary BarnidgeGreg Dulcich
Player analysis

Player insights

32

Brock Bowers

PositiveValue0:10

Brock Bowers is recommended as one of the elite tight ends to pay up for at the absolute top of the draft to secure league-winning potential.

Insight page

Cole Kmet

PositiveBust0:05

Cole Kmet was a historical bust example who played a ton of snaps but didn't generate targets relative to his route share, with busts averaging 11.5% target share versus 17.9% for successful tight ends.

Insight page

Colston Loveland

PositiveProjection0:06

Colston Loveland is used as a hypothetical example: if he gets 104 targets but runs hot on touchdowns (12 TDs) for the Chicago Bears and becomes a second-round pick in 2027, the analyst would like the performance but not pay that price.

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Dalton Kincaid

NegativeProjection0:09

Dalton Kincaid only had one 20-point game, meaning you're paying for a ceiling that is really not there in fantasy football.

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Dalton Schultz

PositiveRole0:08

Dalton Schultz has similar expected routes and targets to Isaiah Likely, suggesting comparable fantasy point production.

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Dawson Knox

PositiveBust0:05

Dawson Knox was a historical bust example who played a ton of snaps but didn't generate targets relative to his route share, with a target share of 11.5% compared to successful tight ends at 17.9%.

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Gary Barnidge

PositiveBust0:02

Had one crazy career season with many touchdowns and was a top option on his team, but then disappeared; in the second-to-last year of his career he had nine touchdowns and 1,000 yards at age 30 after being basically a no one in fantasy football, illustrating the unpredictability of tight end touchdown spikes.

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George Kittle

PositiveValue0:04

Coming off an injury, Kittle averaged 14.7 points per game last year, offering better value than Kyle Pitts (12 PPG) who is going significantly earlier in 2026 ADP.

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PositiveProjection0:04

George Kittle averaged 14.7 points per game coming off an injury, outperforming Kyle Pitts despite being drafted later.

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Greg Dulcich

PositiveBreakout0:08

Greg Dulcich has a legitimate breakout argument as teams are playing more 12 and 13 personnel packages.

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Gunnar Helm

PositiveBreakout0:08

Gunner Helm has a legitimate breakout argument and could end up third or fourth on his team in target share, with similar expected fantasy points to Isaiah Likely.

Insight page

Isaiah Likely

PositiveRole0:04

Isaiah Likely's role is not expected to be significantly different from mid-tier tight ends like Gunner Helm or Greg Dulcich, and he is unlikely to be second on his team in target share, limiting his upside.

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Jake Ferguson

NegativeProjection0:08

Jake Ferguson had spike weeks in 2025 (21-point and 23-point games) but his ceiling was dependent on Lamb and Pickens being off the field, and he wasn't providing much value otherwise.

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PositiveProjection0:08

Jake Ferguson ended up being a pretty good pick in 2025, with spike week potential including 21-point and 23-point games.

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Jimmy Graham

PositiveProjection0:06

Jimmy Graham is cited as a historical true difference maker tight end with a clear high-end role on his team, going in rounds two, three, or four.

Insight page

Jordan Cameron

PositiveBust0:02

Example of a tight end whose touchdown production did not repeat year-over-year, illustrating the noise in tight end touchdown correlation.

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Julius Thomas

PositiveProjection0:01

Had 75 targets and finished with 12 touchdowns as a member of the Denver Broncos Peyton Manning teams, serving as an example of a tight end who finished as a top option despite not being a top-two target on his team.

Insight page

Kyle Pitts

NegativeValue0:04

In 2026, Pitts scored 12 points per game last year and is being paid for that performance, while tight ends going significantly later like George Kittle (14.7 PPG) and Travis Kelce (11 PPG) offer better value.

Insight page
NegativeProjection0:04

Kyle Pitts scored 12 points per game, which is lower than George Kittle (14.7 PPG) and comparable to Travis Kelce (11 PPG) despite being drafted significantly earlier, suggesting he underperformed relative to his draft capital.

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Mark Andrews

PositiveSleeper0:09

Mark Andrews (Likely) is cited as an example of a late-round dart checklist candidate who could apply to the archetype of tight ends about to explode with route increases.

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Mike Gesicki

PositiveBust0:05

Mike Gesicki was a historical bust example who played a ton of snaps but didn't generate targets relative to his route share, with busts averaging 11.5% target share versus 17.9% for successful tight ends.

Insight page

Pat Freiermuth

PositiveBust0:05

Pat Freiermuth was a historical bust example who played a ton of snaps but didn't generate targets relative to his route share, with busts averaging 11.5% target share versus 17.9% for successful tight ends.

Insight page

Rob Gronkowski

PositiveProjection0:06

Rob Gronkowski is cited as a historical true difference maker tight end with a clear high-end role on his team and an unassailable target volume.

Insight page
PositiveValue0:10

Rob Gronkowski is recommended as one of the elite tight ends to pay up for at the absolute top of the draft to secure league-winning potential.

Insight page

Robert Tonyan

NegativeBust0:05

Robert Tonyan was a great example of paying for touchdowns despite playing a ton of snaps; he didn't generate targets and had lower targets per route run, exemplifying why touchdown-dependent tight ends bust.

Insight page

Terrance Ferguson

PositiveBreakout0:08

Terrance Ferguson has a legitimate breakout argument as teams are playing more 12 and 13 personnel packages.

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Travis Kelce

PositiveProjection0:04

Travis Kelce scored 11 points per game, comparable to Kyle Pitts despite being drafted much later.

Insight page
PositiveValue0:04

Averaged 11 points per game last year and is going significantly later than Kyle Pitts (12 PPG), offering better value in 2026 ADP.

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Trey McBride

PositiveProjection0:06

Trey McBride is recommended as a true difference maker tight end with an unassailable role in terms of target volume, historically going in rounds two, three, or four.

Insight page
PositiveValue0:10

Trey McBride is recommended as one of the elite tight ends to pay up for at the absolute top of the draft to secure league-winning potential.

Insight page

Tucker Kraft

PositiveValue0:03

In 2026 ADP, Kraft is being paid for last year's performance; the tight end 7-12 ADP range has only a 14% chance of a true breakout and 44% chance of a top 12 finish.

Insight page

Tyler Eifert

PositiveValue0:03

Mentioned as an example of a tight end in the 7-12 ADP range that can hit, though this range generally has only a 14% chance of a true breakout and 44% chance of a top 12 finish.

Insight page
Full transcript

Episode Transcript

351
0:00Tighten is basically the most difficult
0:02position to draft in fantasy football.
0:04There are very few options at the top
0:06that end up making a huge difference.
0:08We've also seen some crazy historical
0:10bust from first and second round tight
0:12ends. Mid-price tight ends are basically
0:14the most fraught and bust-filled area of
0:17the draft board in the history of
0:18fantasy football and trying to find
0:20tight ends in the later end of the draft
0:22is like trying to pin the tail on the
0:23donkey. But by the end of this video, we
0:25are all going to feel very confident
0:27with all this research I've done
0:29drafting a tight end in 2026, 2027, 2028
0:32in perpetuity. We are going to know how
0:35to draft tight end. So, let's go ahead
0:37and begin with the data, which is just
0:39the sheer truth, which is that you have
0:40to be on the field and you have to run
0:42routes. If you do not have a route share
0:44above 66%
0:46you are not going to be able to be an
0:48impactful fantasy football player. Route
0:50share, very simple, how often you are on
0:52the field and how often you are running
0:54routes. If you have a route share below
0:5666% you are not going to finish as a top
0:5912 tight end. Every top 12 tight end in
1:022025 ran at least 85% of their team
1:06routes. On average below 2/3, it's
1:08basically impossible to matter. We need
1:10to draft tight ends who are receivers,
1:12not blockers. Target share also
1:15incredibly important. This is a big part
1:17of Dwayne McFarland's analysis over on
1:18Fantasy Life, but you basically need to
1:20be a top two target on your team to be a
1:23breakout tight end. So, the very simple
1:26answer here is that in 2025 the top 12
1:29tight ends averaged a 19.9%
1:31target share, about one in every five
1:33passes, and all but one. This is really
1:36the key point.
1:37All but one of the 2025 top tight ends
1:40finished as a top two option on their
1:43own offense. Now, you will randomly
1:44find, I'm not saying it's impossible,
1:46you will find tight ends who are not top
1:49two options on their teams, and that is
1:50going to be driven by touchdowns. My my
1:52favorite example of this is a Julius
1:54Thomas season where he had 75 targets
1:57and finished with 12 touchdowns when he
1:59was a member of those crazy Denver
2:00Bronco Peyton Manning teams. But, the
2:03very important thing to remember is that
2:05touchdowns for tight ends basically do
2:07not repeat year-over-year. The
2:09correlation or the R squared between the
2:12relationship of touchdowns from one
2:13season to the next is point 11. So,
2:16basically noise. I mean, you can
2:17basically throw it out the window.
2:19Compare that to yards per game, the
2:21correlation there is point 71. That's a
2:24really fancy mathematical way of saying
2:26we can generally predict year-over-year
2:28tight end roles in terms of how many
2:30yards they are going to be able to gain.
2:32And the thing that ends up being quite
2:33noisy is tight ends. You know, maybe
2:35there's one year, the the famous
2:36example, I mean, there's Jordan Cameron.
2:38I think Gary Barnidge is my favorite
2:40personal example of this where he had
2:42the one crazy career season where he
2:44just scored a ton of touchdowns. He
2:46ended up being, I mean, basically the
2:47top option on his team and then was
2:49gone. The second-to-last year of his
2:51career he had nine touchdowns and 1,000
2:53yards at age 30 after being basically a
2:56no one in fantasy football. So, the
2:58thing that is important to remember with
3:00tight ends is you really don't want to
3:03pay for last year's touchdown spike. You
3:05want to pay for the role. The role is
3:07the most important thing. Now, where
3:10does this lead us in actual draft rooms?
3:13The dead zone. You guys know it, I know
3:15it, which is that the tight end 7 to 12
3:18every single year in fantasy football,
3:20these are basically the worst picks.
3:21It's not to say you can never take him.
3:23It's not to say, "Oh, you shouldn't take
3:24Tyler Eifert or you shouldn't take
3:25Tucker Kraft." because there are going
3:27to be hits from that range, but there
3:29are also going to be basically the
3:30biggest misses in fantasy football.
3:33Generally speaking, over the last 10
3:35years, the tight end 1 through 3 in ADP
3:38have a 63% chance of finishing as a top
3:41six tight end. The tight end 4 to 6 have
3:43a 44% chance, and the tight end 7 to 12
3:47have a 14% chance of a true breakout.
3:50And get this, only a 44% chance of a top
3:5312 finish, whereas all the tight ends
3:55past that, so all the sleepers, all the
3:57guys who are not drafted every single
3:58time in your 12 team league, have a 39%
4:01chance of finishing as a top 12 tight
4:03end, and an 11% chance of a top six
4:06finish. And I think it's really easy to
4:08see why this is the case. I mean, if we
4:10just look at any given year of tight end
4:12ADP, generally speaking, you are going
4:15to be drafting guys, you're going to
4:16have to pay up for guys who produced
4:18last year. So, for example, let's look
4:19at 20 26. You've got I mean, I think the
4:22key examples here are going to be Tucker
4:23Kraft and Kyle Pitts. Again, not saying
4:25they're bad players, but you are paying
4:27for a performance from last year. Uh
4:29Kyle Pitts scored 12 points per game.
4:32Compare that to guys going significantly
4:34later than him. George Kittle, who's
4:35coming off an injury, 14.7 points per
4:38game. Or Kelce, 11 points per game. But,
4:41generally speaking, I don't expect the
4:43role for a lot of these guys who are
4:45tight end seven to tight end 13. Like,
4:47how different is Isaiah Likely's role
4:50this upcoming year going to be from
4:52someone like Gunner Helm or Greg
4:53Dulcich? That's really what I'm asking
4:56you is when you're looking at tight ends
4:57that you have to pay a significant price
4:59for, are you paying for talent? Are you
5:01paying for athleticism? Are you paying
5:03for the role? Because, basically
5:04speaking, the role is the most important
5:07thing when we look at why tight ends
5:09fail. There are multiple reasons for it.
5:11So, the first is that the bust history
5:13in this study and the study that I did
5:15using
5:16fantasy data ADP, and then also I ran
5:19this against the PFF data from the last
5:2110 years. And then this research was
5:23also corroborated by my friend Rich
5:25Rebar over at Sharp Football, which is
5:27that you do get some bust who are on the
5:29field, but they end up not being top two
5:31options in their passing offense. So,
5:33you look at guys historically, like I
5:35think I have this 2021 data pulled up.
5:38You have guys like Dawson Knox, guys
5:40like Pat Freiermuth, guys like Mike
5:43Gesicki, guys like Cole Kmet, or Robert
5:45Tonyan.
5:46Tonyan, a great example of paying for
5:48the touchdowns, who did end up playing a
5:50ton of snaps, but they didn't generate
5:53the targets. They were lower in targets
5:54per route run. The target share of the
5:56busts on average was 11.5%. The target
5:59share of the hits was 17.9%.
6:02So, you are going to have some guys who
6:04do run a ton of routes. They do hit the
6:05first requisite, which is that 70-ish to
6:0880% route share, but they don't have the
6:11ability to earn targets, which is why I
6:12like to look at targets per route run.
6:15Generally speaking,
6:17these guys are being You know, why was
6:18Dawson Knox ever a top-10 fantasy
6:21football tight end? That was the market
6:22losing its mind at the time, and that's
6:24the market You know, we should be better
6:26than that. We should know better than
6:27that right now.
6:29So, the big conclusion here, I think, is
6:31pretty simple, which is that there are
6:33two options you have in a given draft.
6:35You can pay up, so you can take your
6:36Bowers, you can take your McBride, you
6:38can take your Jimmy Graham, you can take
6:41your Travis Kelce back in the day, you
6:42can take your Rob Gronkowski. These are
6:44true differ makers. Historically,
6:46they're going to go in rounds two,
6:47three, or four. Crucially, they do have
6:50to have a true receiver workload. Like,
6:52I don't want you guys to be paying Like,
6:54let's say for example, this upcoming
6:56season, Kholston Loveland gets
6:59104 targets, but he just runs crazy hot
7:02on touchdowns. Let's say he scores 12
7:04touchdowns for the Chicago Bears, and he
7:05ends up being a second-round pick in
7:072027. I like Kholston Loveland. That
7:09performance would be good for me. I
7:11probably would not be paying that price.
7:13The roles that Bowers and McBride have
7:15right now are so unassailable in terms
7:17of the target volume. And the same was
7:19true of Jimmy Graham. The same was true
7:21of Rob Gronkowski. The same was
7:22certainly true of Travis Kelce, because
7:24they were clear high-end options on
7:26their team. And the main reason why they
7:29make such a difference is it's not the
7:31season-long points, it's the weekly edge
7:33in redraft. Getting a 22-point
7:36performance from tight end is just so
7:38massive in terms of actual weekly
7:41head-to-head matchups.
7:42And it's a reason why the mid-tier of
7:45tight ends tend to be an area that we
7:47want to miss. So, our lane two is wait
7:50and take darts. We want to skip the
7:52elite tier, we want to skip the dead
7:53zone, and then we want to wait until
7:55round 10, round 11, round 12, and quite
7:58often take two late upside swings to
8:01double our hit odds because the key
8:03thing with tight ends is as the NFL is
8:06changing, teams are playing more 12
8:07personnel, teams are playing more 13
8:09personnel. I think there are legitimate
8:11breakout arguments for Brent Strange,
8:13for Gunner Helm, for
8:15Greg Dulcich, for Terrance Ferguson. And
8:18then I look at guys right here. Like, I
8:20don't really think there is much of a
8:21difference between Isaiah Likely and
8:24Dalton Schultz in terms of their
8:25expected routes, in terms of their
8:27expected targets. I do not think someone
8:29like Likely is going to end up being
8:30second on his team in terms of target
8:33share. And I think that Gunner Helm
8:35could probably end up third or fourth.
8:37And so, I think they're going to score a
8:38very similar amount of fantasy points
8:40per game. And then the key element after
8:42that, let's look at someone like Jake
8:43Ferguson and their 2025 season. He did
8:47have some huge spike weeks, right? So,
8:48we had the 21-point game, he had the
8:5023-point game, the 21-point game. Jake
8:53Ferguson was ended up being a pretty
8:55good pick in 2025. The issue is
8:59you're paying for that ceiling that was
9:01with Lamb and Pickens off the field, and
9:03you're really not getting a whole lot
9:05else after that. And you're the same is
9:07kind of true with a lot of these guys. I
9:09mean, Dalton Kincaid only had one
9:1120-point game. You are paying for a
9:12ceiling that is really not there in
9:15fantasy football. But, none of this is
9:17really about these specific players.
9:19These specific players are not the
9:21important point of this. It is the
9:23archetypes of players that we want to be
9:25drafting. So, this is your late round
9:27dart checklist. These are how you find
9:29guys who are about to explode. You want
9:32to see, can their routes go up from the
9:34year before? So, someone like Likely,
9:35someone like Dalton Kincaid could apply
9:37to
9:38Can they be a top two target on their
9:39offense? Generally speaking, they need
9:42to play like a real receiver role for
9:44these teams. Another very helpful hint
9:47is going to be earning it per route. 1.2
9:51yards per route run or 1.2 targets per
9:53route run ends up being about average.
9:551.5 is quite good. 1.75 yards per route
9:58run is awesome. We want to look for
10:00these guys who have had strong yards per
10:02route run samples in a smaller amount of
10:05routes and see them trend up as they get
10:07more playing time.
10:09And then, of course, the tight end
10:11position is defined by touchdowns. And
10:13it is particularly defined by touchdowns
10:15with the cheaper option. So, if you are
10:17taking a guy, you need to think that
10:19they have legitimate spike week
10:20potential in terms of the touchdowns.
10:22You know, I would not be taking someone
10:24that I thought would like max out at
10:25like five touchdowns. That's generally
10:28what we are looking for in a true
10:29late-round sleeper at tight end. Across
10:3212 seasons, elite tight ends sit on a
10:34cliff above everyone else in terms of
10:36points per game. The scoring goes flat
10:38through the middle, and this is I mean,
10:39this is basically the key argument. The
10:41tight end six, on average over the last
10:4310 years, has scored 11.6 points per
10:46game. The tight end 12 has scored 9.7.
10:48The difference between the tight end 12
10:50and the tight end 18 is basically
10:51nothing, 1.7 points per game. So, that's
10:55why I say you really want to pay up at
10:57the absolute top, get yourself your
10:59Gronk, get yourself your Bowers, get
11:01yourself your McBride, or tend to wait
11:03because that true spike league-winning
11:05potential is just really not found in
11:08the middle rounds. The drop from a
11:09streamable tight end 12 to a tight end
11:1218, 1.7 points per game. You want to
11:14stream your way into it for free. Also,
11:17just a very important to remember, the
11:18top very small
11:21On average, there's 1.8 tight ends per
11:23season over the last 10 years who score
11:2515 points per game. In a 12-team league,
11:28you can create a huge advantage being
11:30the only one who has that. So, as we are
11:32drafting tight ends, it's very simple.
11:35If you want to apply a heuristic to your
11:37fantasy football draft that you can
11:38follow every single year, if you're not
11:40taking one of the guys at the very top,
11:42and there are great arguments against
11:43taking the guys at the top, you need to
11:45wait and be the value buyer at the tight
11:48end position in your league. Don't get
11:50trapped in the middle. If this was
11:51helpful, make sure to like the video.
11:53Make sure to subscribe to the Maddex
11:54Fantasy Football channel, and uh you can
11:56check my stuff out over at
11:57flockfantasy.com.
11:59Link to that is in the description. Link
12:01to that is in the comments as well. Sign
12:03up using code Davis, and you can get all
12:05of my fantasy football content over
12:06there, and I will be back with you guys
12:09very soon.

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