The Athletic Football Show on Dalton Kincaid

PodcastWeek 4 Recap: Chiefs and 49ers Remain unbeated, Jaguars win ugly, CeeDee Lamb g...October 5, 2026

From the episode

Dalton Kincaid was the most important pass catcher on the team. Dalton Kincaid was off to this amazing start and he got two targets in this game... Joe Brady himself said, what the hell was I doing? Why did I do that?

Mentioned at 58:00 – 59:00

STACKED’s take

Negative signalUsage

Kincaid dropped to 2 targets after leading Bills pass catchers early; 17 routes run in 13% 13-personnel.

Kincaid received only 2 targets in Week 4 after being the most important pass catcher on the Bills in the first few weeks. He ran 17 routes and the Bills used only 13% of their plays in 13 personnel (two tight ends), a major departure from early-season usage. The source attributes this to offensive game-planning issues and notes that offensive coordinator Joe Brady himself questioned the decision.