The Late-Round Fantasy Football Podcast on Kyren Williams

Williams' 7 targets in Week 3 reflects Rams' 13-personnel surge and structural offensive shift.

Kyren Williams recorded 7 targets in Week 3 with very high yards per target for a running back, signaling increased receiving volume. JJ Zachariason attributes part of this rise to the Rams running 84 plays out of 13 personnel this year—30 more than any other team—which naturally creates more receiving opportunities for running backs. While some of the target share increase may be temporary due to injuries to Puka Nakua and Terrence Ferguson, the underlying shift in personnel grouping and Williams' demonstrated pass-catching ability suggest a more structural change in how the Rams are deploying their backfield.

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