From the video
Keon Coleman when they're in 11 personnel is going to be the primary third player... I would guess somewhere around 50 50 targets... Joe Brady multiple times this off season say the best thing that happened for Keon Coleman's career was me becoming the head coach... Josh Allen's also kind of put his stamp on it by being one of the catalysts behind the drafting of Keon Coleman
STACKED’s take
Coleman projects for ~50 targets as Bills' third WR; Brady and Allen backing him.
Coleman is projected for around 50 targets in 11 personnel as the primary third receiving option behind DJ Moore, Khalil Shakir, and Dalton Kincaid. Joe Brady has repeatedly validated Coleman this offseason, saying 'the best thing that happened for Keon Coleman's career was me becoming the head coach,' and Josh Allen was a catalyst behind his drafting. Despite concerns that Coleman won't live up to his 33rd pick investment in volume, he has earned an unusually high snap share immediately in his career without fully validating it, suggesting the Bills will continue to give him every opportunity. The source prefers Coleman's edge over Josh Palmer for the third role despite Palmer's recent practice momentum, because Coleman is likely to receive more consistent opportunity.
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