From the video
James Cook probably has for sure his first 50 catch season in the NFL... Joe Brady calls himself a Shawn Peyton disciple... They throw the ball to backs, right? I mean that's been characteristic of those offenses through the years. Darren Sprouls, Reggie Bush, Alvin Kamara... James Cook doesn't have the amount of carries he had last year, but maybe that's offset in the passing game
STACKED’s take
Cook projects for first 50-catch season; Brady system elevates RB targets.
Cook is projected to have his first 50-catch season in the NFL, with expectations of around 50 catches (42 targets on a 15-game projection, ~3 targets per game). This represents a major shift from his historical role as a runner; the source notes Cook was drafted to be a pass-catching back but hasn't filled that role until now. Joe Brady, a Sean Payton disciple, follows the Payton/Pete Carmichael model of heavily targeting running backs (historically Darren Sproles, Reggie Bush, Alvin Kamara). Cook's reduced carry load from 300+ last year is expected to be offset by increased pass-game work, which was a major focus during training camp and aligns with his original draft profile. With the Bills' three-tight-end personnel designed to create mismatches in the pass game, Cook is positioned to finally realize his pass-catching potential. If he reaches 50 catches, the source ranks him as RB5, behind only CMC, JT, and two others.
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