From the video

Our guy, Scott Barrett, he found a number of years ago that a target is worth 2.7 times more PPR points than a single carry. So, Cook, you know, if we take away, okay, he goes from 300 carries like he had last season to maybe 275, but you increase one, two, three targets per game, you know, from where he's at...one or two extra targets per game would be a massive boon to his fantasy value.
STACKED’s take
Positive signalProjection
A target is worth 2.7 times more PPR points than a single carry; if Cook goes from 300 carries to 275 but gains one to two extra targets per game, that would be a massive boon to his fantasy value.
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