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Beckham created lot of good will during the summer as he worked to come back to the Giants after a year away from football. He made the team, but in the end the Giants cut him... Odell washed away all the good will he created with his social media tirade.
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Beckham cut by Giants after social media tirade; claims used as publicity stunt.

Beckham was cut by the Giants after being signed and making the team. The source notes he created goodwill during the offseason working to return after a year away from football, but washed away that goodwill with a social media tirade following his release. Beckham later commented on Instagram that he felt used as a publicity stunt by the organization, suggesting the Giants had no genuine intention of using him long-term despite his taking a vet minimum deal.

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