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Yahoo Sports NFL fantasy football takes on James Cook

Every source-backed article insight STACKED has extracted from Yahoo Sports NFL about James Cook.

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Insight ledger

All Yahoo Sports NFL insights about James Cook

PositiveRoleAug 11, 2026
Cook enters the 2025 season as the NFL's reigning rushing yardage leader under new head coach Joe Brady. Brady will continue to have a high-powered offensive system that ranked second in the league in points per game (29.6) over the past two seasons, with top-10 finishes in rushing yards per game, passing yards per game, and red zone efficiency. Cook's role as the lead back in this elite offensive system positions him for continued high-volume rushing opportunities.
PositiveUsageAug 4, 2026
Bills RBs including James Cook have been noticeably more involved as pass catchers in training camp practices under new head coach Joe Brady, who is a 'Sean Payton disciple.' Payton's offenses have ranked inside the top eight in running back target share every year since 2013, with multiple seasons at 28-32% target share. The source projects the Bills could increase from 92 running back targets in 2025 to approximately 157 targets in 2026 if they adopt a 28% running back target share under Brady's system, representing a statistically significant increase.
PositiveValueAug 4, 2026
Cook's four-year, $46 million extension ($11.5M AAV) signed before the 2025 season initially drew criticism for overpaying a running back, but the source argues the Bills got ahead of the market explosion. One year later, with Bijan Robinson now earning $22.25M AAV and other elite backs commanding $16–20M annually, Cook's deal ranks just 12th in AAV and looks increasingly team-friendly. The source notes Cook's production—1,621 rushing yards in 2025 (led NFL), double-digit touchdowns in back-to-back seasons, and nearly 2,000 yards from scrimmage—stacks up with almost anyone in football, making the extension a bargain in hindsight.