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Will The Rams Keep Feeding Kyren?

STACKED extracted the fantasy-relevant player signal from this video and kept the full transcript here for context.

1 min
Duration
Estimated from transcript
Oct 17, 2026
Published
Sat, October 17, 2026
1
Player insights
1
Players mentioned
Topics
Kyren Williams
Player analysis

Player insights

1

Kyren Williams

PositiveUsage0:12

The Rams have shifted dramatically to the most combined targets to running backs in the NFL this season, reversing from finishing 31st or 32nd in RB target share every year since Todd Gurley left. Davis Mattek attributes this to Williams playing really well and McVay getting good results with the increased usage; coaches tend to continue what works, and Williams has been awesome at capitalizing on the opportunity. However, Mattek predicts that once Terrance Ferguson's ankle injury heals, the Rams' elevated running back target share will revert to historical norms (31st-32nd in the league). The current spike in targets to Williams is viewed as a temporary circumstance driven by Ferguson's absence and the Rams' 2-3 record prompting McVay to search for answers, rather than a sustainable trend.

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Full transcript

Episode Transcript

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0:00Every year since Todd Gurley left the
0:02Rams, the Rams finished 31st or 32nd in
0:05running back target share.
0:07This year, the Rams have the most
0:09combined targets to running backs in the
0:11National Football League.
0:12>> My prediction is that the second that
0:15Terrance Ferguson's ankle is good to go,
0:17it will revert to its norm. That is my
0:19read of the situation is that instead of
0:22pelting Davante Adams, and also the Rams
0:25have found themselves cuz they're two
0:27and three instead of five and oh like
0:29everyone thought they were going to be.
0:30They've struggled and scraped around in
0:32these games, so McVay is searching for
0:34some answers. He's trying some new
0:35things. Kyren has also just played
0:37really well. Something that we don't
0:39talk about enough in fantasy, but
0:41coaches are simple creatures in a way.
0:43If they're getting good results with
0:44something, they're probably going to
0:45keep going to it. And Kyren has just
0:46been awesome at this.

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